Communication began with sounds and symbols. Evolved to languages and scripts before we found out a lot more media to communicate and today we’ve reached till the internet. And as communication evolved, our needs for communications increased. Now that we’ve invented internet, it can fulfil most of our needs and let us communicate effectively.
I’ve always been really fascinated with the concept of advertising and creative communication. I always wondered if this communication ever reached the right people. I had seen ads on government schemes for farmers and ads by clothing and jewellery merchants from a far off place of the state. I always wondered why these people couldn’t target on specific people and locations and may be even pay less for it. Then after a few years when I got used to the internet, I learnt how internet spammers could fool people with ads. But recently, the Indian e-commerce sites started ads on facebook and contests on twitter. And they succeeded. They targeted specific type of people who lived in specific locations. Then I learnt a lot more about social media marketing from a lot of videos and other resources on the internet. I learnt the difference between internet marketing, email marketing and social media marketing. Right now, only a small share of the world’s population has access to the internet. But in someday, not very far in the future, most of the world’s population will have access to internet and the Social Networks and then, Social Media Marketing will have a huge impact.
I’m also amazed by the amount of information, pictures shared on social media. The reach of social media can be wide or narrow; however you want it to be. And this has impact on everything. From art, design to videos to politics and news, everything gets influenced by social media. Especially in politics, it’s a big game changer. Social Media marketing is strategic. It needs creativity. It needs talent to attract viewers using the limited characters on twitter. It also requires art and content creation skills. With right content shared with right people, or good ads put forward to potential customers can impact a lot.
It is the impact, the power and the reach of social media that interests me and inspires me to take it up as a career.
Well, I had applied for a job at a Social Media Firm and the person who was taking my interview checked my twitter profile which led him to my blog and read this story. He was like “You’d have realized this now or may be 6 months back, I realized this 2 years back and started this company”.
I got through. But like I always do, I ditched the offer.