Adespresso: Faster Scaling, Better Insights for FB Campaigns

My everyday work involves a lot of data-driven Marketing. I end up using a lot of tools for all this work. Sometimes I’m selling hotel rooms or getting architects to try out a new design software and sometimes I’m selling business workshops for senior management. But mostly, I sell T-Shirts. In all these cases, advertising is online is one of the most basic things I do. It’s important for me to get the right message to the right audience. But just like everyone else, I’m not always sure of what’s the right message or who’s the right audience.

Enter Adespresso.

At one point in time, I was handling Facebook ad campaigns for 4 different companies through 2 ad accounts. It wasn’t easy creating so many advert sets, ad copies, A/B testing and still not getting the right combination. I discovered Adespresso mainly through online reviews and growth marketing forums. I decided to try the 14-day free trial. I used it to create and optimise some campaigns spending about 100$ with campaign budgets as low as $1 per day.

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  • Perfect for A/B testing: Adespresso lets you create all possible permutations and combinations of adverts using different creatives, copies for different target audience. If you try to do this manually it might take days.
  • Simple dashboard with an overview to understand how good the campaigns are performing. The graph helps understand a lot of things quickly compared to Facebook’s tables.
  • The dashboard also gives great insights on the audience – based on age, location, device, gender, time of the day etc for specific conversion goals. This helps a lot in figuring out what targeting works the best – without digging through a lot of data.
  • The campaign summaries are great. You get to see the best and worst performing ads and interests targeted.
  • The community/forum – Adespresso university is a great place to get help and understand the platform better.
  • You can set a daily budget for less than the $5 base(on Facebook). As low as $1 per campaign per day.
  • The support is quick and very responsive.


  • Adespresso does support Instagram and Messenger destination ads but not all features are enabled. Instagram story ads are not available. Also, it doesn’t support structured JSON for Messenger destination ads which lead to maximum conversion.
  • The auto optimisation sounds fancy but doesn’t work that great. It might sometimes take a wrong judgement and stop some well-performing ads. The conversion goals are not specific to the kind of campaign and hence some of the analysis might not be apt for all campaigns.
  • Bulk creation of ads is possible but bulk editing isn’t. You can’t edit/change a creative/link in bulk. It’s hard to even understand how the advert sets are structured on Facebook.
  • The Adespresso dashboard is simple & less complicated but not as powerful as the Facebook dashboard.

It’s very useful for a company/start-up spending lots of time(more valuable than money) on Facebook ads. My free trial ends today and I’ve decided not to go ahead at least for now. I will, however, reconsider the decision if and when they start supporting Instagram story ads and structured JSON for Messenger destination ads. But even then, I won’t be too sure of the auto optimisation part. Facebook is adding new features for advertisers every day and I understand it’s hard for a product like Adespresso to keep up with this pace.

It’s a great tool for you if you run a lot of generic ad campaigns. By generic, I mean something generic goal like driving traffic to your website or page likes.

Final Verdict: 7.5/10


ORM, Twitter wars and How to get someone to respond to your Complaints

Mobile service providers scam a lot of money from innocent subscribers like us. They say we’ve over used our data pack, subscribed for some nonsense spiritual quotes by some bhangi baba whatever they feel like saying when we call them up to complain. And most of us just curse them in our minds and leave it. Even I’ve been leaving it all the time. But this time, they didn’t give me an option. They deducted about four hundred bucks from my account and some 250mb of my data pack. Suddenly from being super rich, I was broke in terms of connectivity. So as usual I called them up, waited through the IVRS, dialed whatever they told and finally spoke to someone from the customer care. And the sweet lady didn’t even check my account and just told me that I’ve overused my data and before I could ask her for my transaction details, hung up on me. Then, I called them up again and there was another sweet lady on the phone. All she said was: “Sorry sir. Please understand, we won’t be able to do anything”. Wow! That’s how customer care is done. I asked for a customer feedback no. or to connect to her supervisor. Even the supervisor was of no use. When I asked for a transaction log for that particular day, he said it would cost me 50rs and he was not authorized to give it. It seems I had to raise a special request on their website to get this transaction log.

None of this was fruitful. There was one thing I could do, the last resort to express my anger, tweet! Twitter is one of the most powerful tools today to express yourself. So I tweeted!

And Guess what! They responded. I got a call from someone who spoke to me properly, figured out what was the issue and agreed to refund the money.

But All of this wouldn’t have happened if I hadn’t gone on twitter and decided to kill their reputation online. Every brand tries to maintain their Online Reputation.

Looking at their responses on twitter, it’s clear that they have a team in place to respond to queries on twitter and to make it more accountable, the team member responding to these tweets use a signature with their name. Every response has a ‘regards, Name’ at the end.

Also these brands do not use their main twitter handle for these responses. they do not want to crow up the main handle with responses for queries raised by people. It just doesn’t look right. In case they do it, for someone who’s looking at the brand’s timeline, it will look like the brand has lot many issues and are trying to solve it. In this case, the company’s twitter handle, to which I raised the query was @airtel and their response came from @airtel_presence which is a separate handle they use just to resolve these queries.

Maintaining your reputation online is very important. Be it for an individual or a company, it gives you credibility, holds you accountable and gives you the reach. It’s important for an individual also because credibility is important. They wouldn’t have responded to me if I had tweeted from an ‘Egg account'(basically a twitter account with the default profile picture and no much activity). Since I had a few no. of followers on twitter, they felt that the statements I make can cause a damage to their reputation and hence looked into it.

Well, that’s a lesson learnt. Now we know why we need to maintain our reputation online and how to get issues solved in a faster pace when the brand doesn’t respond.

Interest in Social Media

Communication began with sounds and symbols. Evolved to languages and scripts before we found out a lot more media to communicate and today we’ve reached till the internet. And as communication evolved, our needs for communications increased. Now that we’ve invented internet, it can fulfil most of our needs and let us communicate effectively.

I’ve always been really fascinated with the concept of advertising and creative communication. I always wondered if this communication ever reached the right people. I had seen ads on government schemes for farmers and ads by clothing and jewellery merchants from a far off place of the state. I always wondered why these people couldn’t target on specific people and locations and may be even pay less for it. Then after a few years when I got used to the internet, I learnt how internet spammers could fool people with ads. But recently, the Indian e-commerce sites started ads on facebook and contests on twitter. And they succeeded. They targeted specific type of people who lived in specific locations. Then I learnt a lot more about social media marketing from a lot of videos and other resources on the internet. I learnt the difference between internet marketing, email marketing and social media marketing. Right now, only a small share of the world’s population has access to the internet. But in someday, not very far in the future, most of the world’s population will have access to internet and the Social Networks and then, Social Media Marketing will have a huge impact.

I’m also amazed by the amount of information, pictures shared on social media. The reach of social media can be wide or narrow; however you want it to be. And this has impact on everything. From art, design to videos to politics and news, everything gets influenced by social media. Especially in politics, it’s a big game changer. Social Media marketing is strategic. It needs creativity. It needs talent to attract viewers using the limited characters on twitter. It also requires art and content creation skills. With right content shared with right people, or good ads put forward to potential customers can impact a lot.

It is the impact, the power and the reach of social media that interests me and inspires me to take it up as a career.

Well, I had applied for a job at a Social Media Firm and the person who was taking my interview checked my twitter profile which led him to my blog and read this story. He was like “You’d have realized this now or may be 6 months back, I realized this 2 years back and started this company”.

I got through. But like I always do, I ditched the offer.  

The Music Festival Scene in India

Music Festivals are everywhere today. A few years back, there used to be few concerts. Now, there are lots of concerts and so many Music Festivals. At times one has to sit and decide what all concerts or Festivals to attend in the next month. How many weekends to spend partying? Damn. There’s a concert or a festival happening every weekend. And you don’t want to miss any of them. Either because you liked it last year or the line up or for the extra activities or just as another leisure trip. These are the days in India when a music lover can enjoy live music in any of the cities. This is the era of Music.

The change in the way Music Industry marketed itself came with the change in technology. The Music industry, once upon a time depended on record sales for their revenue. Not anymore. Who pays for a record that can be downloaded off the internet for less or no price? Its free most of the time. They explored and analyzed the demand for live music. Now major artists sell their songs or albums on i-tunes and upload HD videos on the internet and let people watch it for free. They connect their songs to everything, they write songs in every theme, they pull up great acts and stunts and market themselves for the live performance. People pay huge money to be there, at the live performance of their favorite artists, and every show brings more fans and more popularity. The feeling, or the experience drives it all. Unlike concerts, where individuals are generally drawn to hear and view a live performance of a specific artist, music festivals often involve a pool of talent and may or may not follow a particular genre. That’s where music festivals stand out. They’ve everything you want. All possible genres, tens to hundreds of different artists, different activities and places, Its like a mini vacation.

Brand Marketing

The major idea behind Music Festivals is to make money and build a Brand and may be promote some artists. The Brand will do most of the work next time. But how’s a Brand’ built for a Music Festival? Experience. Experience is the key to selling anything and everything on this planet. ‘Experiential Marketing’ as it is called these days, makes people buy something for the experience of it. The experience drives the market. Thus, the core idea is to provide a great experience to the revelers, the crowd and make them feel good so they come back next year, paying a higher entry charge. But this is for people who have come once. What about acquiring new audience? That’s where Social Media and other powerful marketing channels are used. Videos, pictures of the event in high resolution, full of colors and full of joy are put all across the internet and social media, letting others know something Awesome happened and they missed it. Just an after – movie of the festival can cause a big stir. More people would want to be a part of something that great the next time it happens. ‘BookMyShow’ got a new look for their website recently and they’ve added features like photos and videos of previous events. On the Sunburn page, there’s a tab, ‘Relive Sunburn’ with all great photos and aftermovies of previous Sunburn Festivals and related events to help the Branding and experiential marketing. The ‘Tomorrowland 2012’ video is a great example for this. It made ‘Tomorrowland’ world famous. It was the greatest thing many music lovers ever came across and they decided to make it a way of life. There are a lot of lessons to be learnt from the ‘Tomorrowland’ story, ‘Do something new or if it is not new, make the world believe that it is new or you’re the best they can get.’. That’s what they did. They made a story and many many others around the world copied it. Lot many Indian music festivals copied their ideas like Aftermovie or a camping music festival. I don’t really think all these were influenced by ‘Tomorrowland’, but the way people talked,  everytime they compared most things to Tomorrowland. That’s a brand.

Why do people go to Music Festivals? Studies and surveys show that most youngsters get the feeling of freedom, love and happiness at music festivals. And there are lot of Music festivals that brand themselves with same words. It’s like attaching a feeling to your product while selling it. NH7 weekender, the 4 city festival brands itself as the ‘Happiest Music Festival’. The India Bike Week, happens in Goa comes with a biking spirit and promotes itself through te concept of ‘Biker Brotherhood’  and are sponsored by Harley Davidson Motorcycles. The upcoming EVC festival at Amby Valley, comes with an Adventure theme. Its just the feeling of having everything that you need around, the feeling of freedom, the same some people call Heaven. I’ve heard a lot of people talk about ‘disappearing’ into a music festival, leaving behind their phones and laptops at home just to be free from work or any other pressure for a couple of days, to bring the crazy self out, to party like a madman. Then there are people, who go to music festivals to shoot a joint and get lost in the music. There are many other people who do many other things, get high and peace out. It’s just that not many people ask you what you’re doing inside the festival gates. Nobody cares, though there are a few cops. This also brings a large crowd to festivals.

The pictures and videos of the event being on the internet is the most important thing after an event. It helps in better branding of the event and also better joy and experience for the crowd if the event they attended and liked gets famous. It is also important for the next edition of the festival. Recently, I saw RFID tags used at a music festival for the same. People were given RFID tags for a Facebook app, and made to login on facebook and give access to the app. Then everywhere in the venue, there were cameras and TVs. One could just go, show his tag and pose for a pic which gets updated on social networks immediately with the details of the Music Festival and how Awesome it is. Now that is some brilliant use of technology.

Other factors that contribute to good marketing are sites like bookmyshow where people buy passes online one or two months prior to the festivals. This guarantees some crowd and money for working capital. This reduces loss in case of failure. For example, The NH7 weekender in Bangalore this year was a total disaster. It rained heavily over the weekend making the venue look nothing more like a paddy field. The crowd that wanted to come, didn’t turn up. And the crowd that came, couldn’t stay. A lot of people who had bought passes online didn’t go. OML even rescheduled a few acts from Saturday to Sunday due to heavy rains, but the rain never stopped. It was back on Sunday. In this case, if at all they didn’t have pre – booking, they would have lost everything.

The Money

Almost all music festivals rely on sponsors for most of their money. There are also a few music festivals that get all of their money from sponsors and offer free entry to the venue. Strawberry fields is one such music festival organized by the NLSIU, Bangalore. They claim themselves to be a ‘Grassroots Music Festival’ and rely completely on sponsors. They’ve been in the scene for 18 years now and the crowd turn out is great. These free festivals offer a great opportunity to market the brands that sponsor them. Another example is ‘Bengaluru Ganesha Utsava’, which is not exactly a music festival but has a lot of music, art and performing art events for abut 20 days in Bangalore during Ganesha Festival. It is a crowd funded festival organized by a local organization. There are artists belonging to various genre, from folk to classical to Bollywood and it attracts huge crowd within Bangalore. It has the complete feel of a music festival but no alcohol. When we look at all the music festivals that offer free entry to the crowd, there is one thing common . No alcohol. That’s because either these people are not ‘OK’ with endorsing alcohol brands or because the crowd management won’t be easy.

The major sponsors for Music festivals are Automobile companies like Hero, TVS, Royal Enfield, Tata and Harley Davidson, Cellular companies(most of them) and Alcohol companies under the name of ‘Music CDs’,  Mobile phone manufacturers like Nokia, Micromax etc. The sponsorship comes in different categories, a title sponsor or a major sponsor gets his name as the presenter and depending on various scales, different brands are given space on the posters, social media and the venue. The good thing here is, after obtaining the space, the sponsors try to sell his brand through the event. They conduct contests on the internet, make it trend and give out free passes. Even at the venue, they do a lot of stuff to pull people towards their stall or space. They make sure everyone notices them. About a month back, the ‘Sunday soul Sante’ happened. Its a flea market, music and food festival happening in Bangalore once every two months. TVS was a major sponsor and at their stall they had a contest. To design the side vinyls for TVS vego and get a free sketch of yourself by a caricature artist. Similarly, last year at the Bacardi NH7 weekender, Tata Nano had a contest to design a t-shirt using their own stencils and spray paint. People were playing there with the paint, the recognition needed for the brand was obtained. Micromax, the Indian smartphone manufacturer, got their much needed attention after sponsoring Sunburn.

The sponsorship from alcohol companies is quite difference. They have a ROI right at the venue. Most alcohol brands that sponsor are the title sponsors or sponsor a stage or an artist. For this they pay a huge sum to the organizers and get the bar rights. Then they sell their exclusive drinks at a higher price and mint money. Similar things happen with food also. But there is always a wide choice with food and not alcohol. People are forced to buy whatever is the even if they don’t like it. But people don’t care, few of them either drink outside and come or they get high any other way. But most people buy it here, and once they are drunk they’re filled with the illusion of freedom and happiness here at the festival. They dance, they love, they have all the fun.

Then there is money from the crowd. Most people who go to music festivals are the Indian middle class. People who spend. They want the cheap and the best. They attract a lot of sponsorship too. The Pre bookings, student/under 21, VIP, one day, early bird etc categories. Another thing about ticketing is that most organizers have very unfriendly rules towards ticketing. Not transferable, non refundable, ID proof etc. This is huge money and quite hard to earn. But the right brand can market itself to sell out for great money.

The whole Idea and the Influence

With Music festivals happening all across India, from major cities like Bangalore to small towns like Naukuchiatal, it is a great feeling of nationwide love towards live music. Experiences may vary from region to region, festival to festival, but everything is aimed at Peace, Love, Happiness and Freedom.

The laws are quite strict now and may be someday, they’ll be quite free. May be someday we can have concerts on till midnight. But with such huge crowds it is not very easy to manage. Service tax, entertainment tax and many more other taxes make the festivals expensive. Also social issues like women safety, drug abuse must be checked at all the festival venues.

Music Festivals, like religions and drugs, keep the people busy and happy at the same time. This is very much necessary for a country like ours with such huge population and diverse ideas. Politically, all these make sense and such concepts should be supported.

Music festival scene is a huge market and gives opportunity for a lot of other industries to grow. Food and beverage, clothing, security, gifting, transport, media, marketing etc industries can grab a lot of opportunities at music festivals. There are stalls, flea market, exclusive space for sponsors at every music festival venue. The stalls and flea market mainly help the small businesses in food, clothing or gifting business and the large companies and brands are benefited by sponsoring. Looking at the number of stalls in different categories at ‘Sunday Soul Sante’ I was shocked to learn that a festival can give a platform for this many small businesses to establish themselves. Also there are start ups like Grallo, which is into providing transport, car pooling options to all events and festivals. There are a lot of other companies that do marketing, design, branding, sponsorship, event management etc for such big Music Festivals. This way, Music festivals can boom the economy too. The entire scene is giving rise to lot of innovation in the event, music and marketing industry.

And today,  we have festivals happening in lush green landscapes of Ooty and Coorg, in deserts of Jaisalmer, amidst the traffic of the metropolitan concrete jungles, on the beaches of Goa and also at the Himalayas. People love music. Music can bring people together, It can contribute, It can drive innovation. Music can bring change. It has brought a change in the society in the past. The Music Festival Culture is also bringing change in the society. People now, tend to look at things in a broader way. People know where to head for a feeling of joy, happiness and freedom. Getting high isn’t such a bad thing now. Many people get to do business, earn money, earn happiness with the Music Festival Scene. I feel this is good. This is great.

I’ve always wanted to be a part of something like this. Worked my ass off to make my college fest great. But I could never make it to this level. Now I visit music festivals, enjoy my freedom, party hard and think about how they put it all together.

Big Bazaar Direct

Famously known as the Retail Czar of India, Kishore Biyani has recently announced the launch of Big Bazaar Direct, A unique, direct to home business model. The Big Bazaar brand name is a huge success all over India for various reasons. Their deals, discounts and various marketing strategies are proven in the Indian market. Big Bazaar is one of the world’s fastest growing hypermarket chains with a lot of achievements, milestones and awards.

And now they’ve launched Big Bazaar Direct (BBD) where customers can dial and order what they want. According to future group, this “aided-ecommerce” idea is keen to concentrate on areas not serviced by organized retail. The idea that it won’t be easy to find retail spaces in the future to meet the needs of growing population led to the thought of the business model. This can meet a lot of demands in the retail industry in a cheaper and efficient manner. However, there are a lot of products consumers don’t want to buy unless they see, feel or try them. Conventional shopping could still be the preferred way and this can just be an alternative. But this type of business model can bring a revolution in the industry. It can cut down costs and increase profits for everyone.

So how does this work?

Anyone can pay a sum of 3 lakh rupees and become a direct franchisee of BBD. These franchisees are provided with tablets with complete data on products, deals and discounts. Customers directly interact with these franchisee/agents and place orders which in turn are placed by them to BBD. And BBD ships these order directly to the homes. This is like a win-win-win situation where the Business, the franchisee and the customers are all happy with the deal. The customer gets the deal, discounts on his shopping right at his doorstep. The franchisee/agent earns a commission on every order. BBD acquires new customers in areas it can’t serve otherwise and also saves a lot of money and resources compared to its conventional operations. Here, the company just maintains a godown or a distribution facility for a certain area. For example, According to BBD, their current distribution facility at Nagpur is enough to handle operations for the entire Vidarbha region. The operating cost of a retail business is reduced because maintenance, staff training, power, security, parking, rent/lease etc expenditures are much less compared to the conventional model. This makes it a very profitable business model at all levels.

Doing it Right means everything

The BBD model has a lot of advantages. Though this is something new, there is great planning, research and a most trusted brand name behind this idea. The backing of future supply chain, technology and building a strong franchisee network could make this a success. The most important thing is marketing, building up a franchisee network, letting people know that the service is good, setting up the brand.

Big Bazaar has done a lot of great marketing campaigns to woo customers. It has explored new markets and offered different deals. It has done everything from celebrity endorsements to offering free food at the hypermarkets. It is also planning to add Value added services like grinding, de-seeding, vegetable cutting etc services for free. This can mean a lot to customers. Extending such strategies and plans to BBD could help it grow. Imagine someday if this type of business model is success, one could buy cut vegetables while sitting at home with a tablet. Life could be made so easier.

The tagline says it all – “घर बैठे!” which translates to english as “While sitting at home”. The tagline stresses on the comfort of getting your shopping done with best deals while sitting at home.

The major target, the Indian middle class, thinks this kind of idea is cool. Most middle class people work on hectic full time jobs. They don’t have much time to go for grocery shopping. The traffic, parking problems, crowd, fuel expenses everything adds up to their woes. The concept of BBD can give a perfect solution to these problems. Actually people might not mid paying an extra few bucks for this kind of service.

The cool factor – The technology, pleasure of getting the work done and getting best deals while sitting at home adds up to the feel or experience a customer can have with BBD. People coming home with cool gadgets and taking orders makes the customer feel a lot more superior than waiting in long queues for billing in conventional outlets. As long as the customer enjoys the service and has a better experience compared to other models. this will be a hit.

Further, the delivery time can also be reduced with efficient planning and market research. Speeding up the delivery process can be an added advantage. Also, e-commerce sites and apps could be designed to take orders. And may be the franchisee/agent can take samples with them helping the entry of new products to the market. There surely is a lot more scope in the future.

Kishore Biyani has always been a great entrepreneur. Coming from a middle class family, he has great insights on the Indian middle class who are his major target. His famous lines like – “Garv se kaho, hum kanjoos hain” and campaigns on savings etc help in creating a bridge with the customers. According to his 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country. This new model implies the same. Being someone who has done this before and has a clear picture of the market can make something like BBD work effectively in the Indian market.

The brand name, the funding and the people behind this idea are all strong, educated and experienced and have the potential to make it a success. If at all it fails, it can’t spoil the brand reputation of Big Bazaar or Future group.

Social Media and Politics – The influence in India.

Politicians and Political Parties are creating twitter accounts, Facebook pages and gaining reach, attention, followers online. A few politicians give their statements on key issues on twitter. Media, relies on such social media for news. At times whole pages, the headlines and the front page of newspapers are completely based on social media statements. We’ve also seen Parties hiring PR agencies and setting up social media cells to woo voters online. With this kind of a Political and Media situation in the country, Social Media has a role in Politics. The current influence is not very much, but will be very high in the future.

Is the ballot influenced by the internet?

Is the ballot influenced by the internet?

The Current Reach 

Here in India, a little over 11% of the population has access to internet and about 5% of the population uses social networking sites like Facebook or twitter. Though this is a very small share, most of these people vote. They are educated, most of them are urban and a few have a little influence in the society (actors, photographers, NGOs and other famous people). According to Google’s recent surveys, over one third (37%) of registered urban voters are online and use the Internet regularly. These days most of the newspapers and news channels cover statements from leaders and parties online. They also report about their activities, conversations, followers, search engine hits and other metrics. This can have a lot of impact on people who are online and people who are not.

However unlike countries like US , where a considerable number of voters use social media, where leaders and parties conduct web events to campaign and reach out to people, the social media scene in India is still not very well established to aid politics.  Just the social media image doesn’t work in politics without the traditional campaigning and a right political approach.

Numbers don’t mean much online

Recent surveys  by Google have given a lot of interesting figures about urban voters on internet. But, unlike traditional surveys or analysis, these numbers are not very much reliable. Just because some political party or a leader has been searched for a lot of time or has a lot of followers online doesn’t mean they/he/she is likely to get more votes. And these surveys collect data from very few people online. They have their own demographic and statistical limitations.

For Example, Narendra Modi is the most popular politician online. But that is because of his image with the urban voters and his party’s social media team. He has been doing huge rallies with LED backdrops in major cities while the opponent Congress Party leaders are doing more rallies and public meetings in rural areas. It is obvious that his popularity and political presence in cities reflects the same influence on the internet and social media. These figures don’t guarantee that people are going to vote for him and his party and make him the PM next time.

There have been reports of fake followers for politicians on twitter.The Hindu has a clear analysis on this.

Doing it the right way

Social media and the internet, though not a very big thing for electoral politics, can surely help in gaining a few extra votes. Do it right and you could hit a lottery, Do it wrong and you could go boom.

A good image on social media, a good connection with the voters, 2 way communications and interactions between voters and their leaders, parties and governments can surely set a brand online. But it should all be done in the right way or it can lead to huge damages. Even politicians who are not online have got bad remarks, trends due to their actions in the real world. It is really important to keep a good brand image in the real world to maintain a good brand image online. For example, The story on Modi rescuing 15000 people from Uttarakhand in a single day got him a new title ‘FekuExpress’. Rahul Gandhi’s ‘Nonsense’ statement was another example. The other way of doing it wrong is ‘Hate Politics’. This is in its heights in the current political situation in India. Trying to spread negative things about their opponents with false information, or polarizing people(voters) based on caste, religion, region, political alignment etc. Social media is not a village and the people who are online are not illiterates who can be divided and ruled. People who use social media are educated enough to understand the reality and decide whom to vote for. And once they understand, they will share it among their network and cause even more damage. So If one can’t do politics online in the right way, it is better not to do it.

Social media and the internet currently have a little influence in the Indian Political scenario but if not done right can cause a lot more damage than doing good.